Local SEO is all about focussing your business on your local area. By making the most of online service such as Google My Business (commonly known/used as Google Maps), Foursquare and others, your location can drive traffic to your site and allow you to feature prominently on searches in your community.
For example, if you are a speech therapist in New York with a permanent business address, strong reviews online and opening times listed then you could jump to the top of the pile when somebody types in “New York speech therapist” into their Google search.
So what ways can you ensure that you are top of the tree in searches? What are the drawbacks to Local SEO? What about the relationship with Organic SEO?And what insider tips and tricks can we give you make you successful?
One of the best ways to benefit from search engine optimisation is to take on an SEO agency. We have worked with Tiny Digital as an SEO partner for some time and recommend their SEO agency services, especially if you’re looking for the best SEO Newcastle has to offer.
In the mean time we are here to lend a helping hand!
Firstly, it is important to be aware that Google has recently shifted the goalposts with Local SEO results. So even if you are a seasoned online marketeer, things may have changed since you last worked with Local SEO. In recent years, local search engine results pages (SERPs) listed up to seven local businesses. However, since 2015 Google now only lists the top three local results on SERPs. This makes the marketplace even more competitive and means that users have to keep their information accurate, up to date and relevant too boost their chances of being featured in the top three local results.
Important things to consider for Local SEO
Important aspects of your page to consider for Local SEO on the whole mirror what would be crucial for organic SEO – title tags, meta descriptions, page content, etc. – but with an emphasis on location. Including the location of your business with a page title, for example, is one useful way to build up traffic. Including a map and images that relate to your area is another surefire way to increase your odds. Building up relevant links to your local area is another strategy that would work well.
Google’s own My Business page is also a critical factor in driving the results for your local business. Verifying your page, ensuring that all of your contact and address information is correct and keeping your descriptions and reviews locally centred will all help. Those star ratings and customer testimonials are not just for vanity purposes but for convincing Google – and as such those searching – that your business is viable, vibrant and local! Making sure that all of this information is consistent is another factor. If your company has two different offices, be sure to make this clear so as not to limit your Local SEO ability. Also be sure to keep telephone numbers, email addresses and listings on other sites consistent too.
You can stretch these ideas to other business channels as well. Moving away from your website, social media can be a great way to introduce local keywords that will increase your presence. Even listing your business address in a bio on Facebook, Twitter or Instagram could lead to more positive results, as well as using keywords. All of these factors, along with positive reviews and a solid, attractive online profile should help your business to prosper.
Relationship between Organic SEO and Local SEO
So what about the relationship between Organic and Local SEO? Linking up your website with Google My Business is one solid approach as previously discussed. Making sure that your keywords are topical to your business as well as your geographical location are also essential. There is no sense focussing on local terms in your page content and missing out what your business actually does! Landing pages are one useful way to introduce both Local and Organic SEO; using a city name or area of your given country will aid your quest to be featured at the top of SERPs.
Things to be wary of are making sure that all of the above information is accurate. There is no sense trying to con Google by listing a fake business address. Consistency with information, business category and contact details will also ensure your site is not flagged up as suspicious. You should also be wary that more page space is being taken up by ads, including Local SEO. By staying on top of your information and keeping your site relevant, you should have no problem in guaranteeing your business is the best of the bunch in your area.